I build the systems and the standout work that keep complex, reputation-sensitive companies consistent and memorable.

I'm a Creative Lead with eight years directing brand and content for institutionally sensitive, high-visibility organizations — most recently in global cybersecurity, where accuracy, judgment, and version control matter as much as the creative.

Most recently I directed the Museum of Malware Art for WithSecure — a large-scale public exhibition, built with external agencies and nine international artists, that reached 1.6M people and won Silver at both Grand One and Vuoden Huiput. Before that I built the brand system that kept WithSecure consistent across global markets, and spent my agency years at TBWA\Helsinki on award-winning work recognized at Red Dot, ADC Europe, and Cannes Young Lions.

I work end-to-end — concept, direction, and delivery — and I lead the people and partners who get it there: agencies, production crews, freelancers, and internal teams, aligned across marketing, sales, and leadership. My background is hands-on (motion, photography, design, the full Adobe suite), which means I direct work I actually understand how to make.

I'm at my best where the stakes are high and the brand can't afford to be off: regulated industries, global rollouts, and topics most people find hard to care about — made impossible to ignore.